Spy on your submitters
14 days free trial ― Cancel anytime.
Various fields
Build any form with a wide range of input types at your fingertips.
Fast & Light
Load instantly with a lightweight script. Never miss a conversion.
Customize
Forms that feel like yours. Seamlessly match your brand.
Connect with the channels
and tools you already use
Check out our roadmap for upcoming integrations or request new ones.
You only need to track a few metric
Know Who They Are — And What They Care About
See who submitted, what they engaged with, and how interested they are — all in real time.
Find the Channels
That Really Convert
See which source brings the highest conversion.
Drill Down With
Smart Filters
From source and UTM to referrer or campaign ID — just drop in the tag, and we’ll slice the data for you.
1. Add the script
2. Choose where it appears
Click to insert on the pages you want — or embed it with code.
3. Pick how you’re notified
Get alerts by email, SMS, or Slack — any way you like.
Our Simple Pricing
Skip HubSpot’s bloat. Get the data Tally & Typeform don’t give you.
Informs Isn't Just Another Basic Form Builder…
Hey, I’m Sangwon 👋 the creator of Informs.
While running a blog CMS and working with B2B SaaS teams, agencies, and marketers, I realized something:
👉 Every business exists to drive traffic and capture leads.
Everyone tracks form submissions, but almost no one knows where their best customers actually come from.
Most form tools stop at collecting an email. But serious marketers need to know:
• Which channel drove the conversion (with clean UTM filtering)
• What journey the lead took before submitting
• Which campaigns bring revenue—not just clicks
That’s why I built Informs. With one simple script, you get lead attribution, channel insights, and real-time alerts—so you can finally double down on what works.
Informs isn’t just another form tool. Think of it as your partner in growth, helping you make smarter, revenue-driven decisions.
Sangwon Im
Founder
Know who’s reaching out and what to do next
We’ll let you know the moment someone submits your form — know who they are, and what they care about.